14M
E! LRC &
PCAs Simulcast
Massive Multiplatform
Live Viewership
E! News
Digital
1 Award Show For The People, By The People!
5.3M Interactions across
Twitter
Livestream
2018 RECORD BREAKING RESULTS
2018 Record Breaking Results
154M
ENGAGEMENTS
4M
+4x More P18-34 Viewers than 2017 Telecast
4M
Instagram
2M
Sources: (1) TV Viewers only: 2018 People’s Choice Awards (E!, Bravo, USA, SYFY, Universo) & Live from the Red Carpet (E!, Universo) Telecast (Total Audience), 11/11/19 (Live, Total Day) – comScore XMedia, 11/11/18. (2) Instagram Viewers (Reach for anyone viewing E! News IG feed or Stories): Dash Hudson, 11/11/18. (3) Live Streams: Twitter Broadcast, Live from the Red Carpet and Behind The Scenes and Post-Show Recap (11/11/18) and Snap Stories (Live) Analytics, Live from the Red Carpet – Beauty segment and Performance (11/11/18). (4) E! News Digital Visitors (desktop/tablet, mobile web, mobile app) – Adobe Analytics, 11/11/18 (may include duplication across devices). (5) L5M using Nielsen. C3 data. 17/18 season to-date (9/25/17-9/30/2018)/ Broadcast Prime (M-Sa 8p-11p/Su 7p-11p). E! vs. All measured cable networks (excluding E!). Median Age (based on P2+). (6) Multiplatform Engagements. Linear: 2018 PCA Telecasts (E!, Bravo, SYFY, USA, Universo, Countdown and Live from the Red Carpet (E!, Universo), 11/11/18; E! News, Daily Pop Post event coverage, 11/12/18. Nielsen. L+SD Data. Reach and Frequency Program Report. Unduplicated Reach x Frequency, 1 min qualifier/ 75% unification P2+. Digital Page Views and Video Views (including live stream): O&O Platforms (desktop, mobile web, mobile app, distributed – Google AMP, Apple News) – Adobe Analytics, Apple News, Core 3 Days (11/11/18 – 11/13/18). Social Engagements & Video Views: Facebook (Reactions, Shares, Comments, 3+ Video Views), Twitter (RTs, Replies, Favorites, Live streams), Instagram (Likes, Comments, 3+ Video Views, Instagram Stories), YouTube (Video Views), Core 3 Days (11/11/18 – 11/13/18). Live Streams: Twitter Broadcast and Snapchat Stories, 11/11/18. Snapchat Discover US Unique Viewers - The Rundown 11/12/18, What the Fashion 11/15/18.
SNAP Live
Stories
3M
250M+
VOTES
-9 YEARS
YOUNGER
Hour
Red Carpet
Pieces of Original Content Per Day
4 VOTING CATEGORIES
Reward Superfans
+
Simulcast
Across NBCUniversal
2
+
LIVE MULTIPLATFORM PROGRAMMING
Fans & Brands
40+
LIVESTREAMS
VOTING
Across
MOVIES
Hour
Red Carpet
+
LIVESTREAMS
#SeeHer
Sept 4
NOV 10
GO Beyond the red carpet
+
2
150
HOW
The Biggest Pop Culture Celebration Of The Year
Present An Award
4+ HOURS OF
WAYS TO PARTNER
MUSIC
Feed The Fans
Announce The Nominees
SEPT 4-OCT 18
Join Us For Year Two
NOMINEE ANNOUNCEMENT
4+
Awards
+
LIVESTREAM
+
TopicaL
Programming Across
Simulcast
#SeeHer
150
2
TV
HOUR PCA SIMULCAST
Be Our Stylist
POP
CULTURE
Power Turbo Voting
+
The Biggest Pop Culture Celebration Of The Year
Reward Superfans
2
SEPT 4
HOW
NOV 10
BREAKING ANNOUNCEMENTS & ALERTS
Pieces of Original Content Per Day
4+
HOUR PCA SIMULCAST
Partner with E! to bring one of the biggest moments of the night to life with an in-show sponsored musical performance. This opportunity includes pre, day of, and post content across all platforms from tune-in drivers to social posts , to an interview with the artist LIVE on the Red Carpet, and exposure across E! News’ digital and social platforms.
Your brand can send one lucky winner to the
E! People's Choice Awards! To enter, fans will need to show what makes them a pop culture junkie and post it on social. The week before the show, two lucky finalists will be flown to NY to compete in a live Pop Culture Showdown on TODAY, and the winner will attend the award show in LA that weekend! Their experience will be featured across E! and TODAY on social and on-air with sponsor mention.
Put the power in the hands of our fans and allow them to "Be Our Stylist" for one of our Red Carpet hosts. Your brand can let fans vote on our host’s look through our digital and social platforms and part of the final look reveal during our Live from the Red Carpet show, leading into the PCAs.
REWARD SUPERFANS
LatinX now! Live From the red carpt
announce
the nominees
be our stylist
FEED THE FANS
Join stars from Bravo, SyFy and USA as they make their way to the E! People's Choice Awards. Through custom linear content on the star’s network, fans will get the inside scoop on what's in their bag, who they're most excited to see and how they stay camera ready. Upon arrival, they’ll be interviewed on E! Live from the Red Carpet and after the show, their “Road To” content will be featured in E! News and shared across social platforms.
RIDE WITH CELEBS
Your brand will be front and center as the only sponsor of an exclusive award being presented during the show. From nominations to the voting phase across our digital and social platforms, to a custom day of “live vote” to continue the excitement, to the award being handed out in the show, your brand truly gives the power to the people.
During the Latinx Now! red carpet live stream on YouTube, hosts Cristian, Nas and Claudia will cover the PCAs buzz with a bicultural point of view. Then on E! Live from the Red Carpet, the Latinx Now! hosts will walk us through their audiences' favorite pop culture moments of the year.
E! is the #1 Multi-Platform Cable Entertainment Property for Trendsetters & Millennials. Reward this super chic trendsetter with your products and services. They are destined to like, engage, and share!
LEAD THE TWITTER CONVERSATION
#SeeHer
Lead the social conversation as a partner of our exclusive E! Stream on Twitter Live. Give fans at home extensive red carpet access as our hosts take you through the fashion, the nominees, Twitter Polls, and more in our live, interactive pre-show! And the party doesn’t stop there, we’ll extend exposure across E! News linear, digital and social platforms in order to recap the biggest moments of the day.
ANNOUNCE
THE NOMINEES
Own PCAs voting across all platforms on key days when fan votes count twice. Turbo voting will be promoted on-air and through social posts and editorial callouts on Eonline.
power turbo voting
CAPTURE THE MOMENT
CAPTURE THE MOMENT
WAYS TO PARTNER
#SeeHer
Help feed our fans by putting your brand directly in their hands, on-site and during Live from The Red Carpet at the E! People's Choice Awards. We'll feature the tastiest moments through dedicated content across social, digital and linear pre, day of, and post award show.
OWN A MUSICAL PERFORMANCE
RIDE WITH CELEBS
PRESENT AN AWARD
OWN A MUSICAL PERFORMANCE
GIFT A TRIP
BE OUR STYLIST
Together, E! and your brand can shine a spotlight on the inspiring women of Hollywood in front of, and behind the camera, through custom PCA #SeeHer moments. From social posts to digital videos and a dedicated PCA in-show video montage, presented by a celebrity ambassador, your brand will be aligned with one of the most memorable moments of the event.
REWARD SUPERFANS
LEAD THE TWITTER CONVERSATION
POWER TURBO VOTING
feed the fans
Be part of the night's most shareable social moments with Pop Pyramid - a visually stunning video experience backstage at E! People's Choice Awards. Fans will love this exclusive
A-list content and share it across their social stratosphere. Partnership starts on-site and on social and extends to a branded video gallery on Eonline and a “Best Of” recap segment on linear.
New for 2019, E! and your brand can announce all the PCA nominees through a custom livestream on Twitter Live! Fans at home will be the loop and the first to know about all the nominees. Nominee announcement content will be shared across E!’s social, digital and linear platforms.
LATINX NOW! LIVE FROM THE RED CARPET
PRESENT AN AWARD
gift a trip
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