People's Choice Awards 2019

THE ONLY AWARD SHOW

FOR THE PEOPLE, BY THE PEOPLE!

For the second year in a row, we’re taking fans AND brands beyond the red carpet – and onto the awards stage. Brands can harness E!’s entertainment authority, live event expertise, and huge multiplatform reach.

-9 YEARS YOUNGER

+4x More P18-34 Viewers than 2017 Telecast

SNAP Live Stories

2018 Record Breaking Results

14M

Sources: (1) TV Viewers only: 2018 People’s Choice Awards (E!, Bravo, USA, SYFY, Universo) & Live from the Red Carpet (E!, Universo) Telecast (Total Audience), 11/11/19 (Live, Total Day) – comScore XMedia, 11/11/18. (2) Instagram Viewers (Reach for anyone viewing E! News IG feed or Stories): Dash Hudson, 11/11/18. (3) Live Streams: Twitter Broadcast, Live from the Red Carpet and Behind The Scenes and Post-Show Recap (11/11/18) and Snap Stories (Live) Analytics, Live from the Red Carpet – Beauty segment and Performance (11/11/18). (4) E! News Digital Visitors (desktop/tablet, mobile web, mobile app) – Adobe Analytics, 11/11/18 (may include duplication across devices). (5) L5M using Nielsen. C3 data. 17/18 season to-date (9/25/17-9/30/2018)/ Broadcast Prime (M-Sa 8p-11p/Su 7p-11p). E! vs. All measured cable networks (excluding E!). Median Age (based on P2+). (6) Multiplatform Engagements. Linear: 2018 PCA Telecasts (E!, Bravo, SYFY, USA, Universo, Countdown and Live from the Red Carpet (E!, Universo), 11/11/18; E! News, Daily Pop Post event coverage, 11/12/18. Nielsen. L+SD Data. Reach and Frequency Program Report. Unduplicated Reach x Frequency, 1 min qualifier/ 75% unification P2+. Digital Page Views and Video Views (including live stream): O&O Platforms (desktop, mobile web, mobile app, distributed – Google AMP, Apple News) – Adobe Analytics, Apple News, Core 3 Days (11/11/18 – 11/13/18). Social Engagements & Video Views: Facebook (Reactions, Shares, Comments, 3+ Video Views), Twitter (RTs, Replies, Favorites, Live streams), Instagram (Likes, Comments, 3+ Video Views, Instagram Stories), YouTube (Video Views), Core 3 Days (11/11/18 – 11/13/18). Live Streams: Twitter Broadcast and Snapchat Stories, 11/11/18. Snapchat Discover US Unique Viewers - The Rundown 11/12/18, What the Fashion 11/15/18.

154M ENGAGEMENTS

1 Award Show For The People, By The People!

5.3M Interactions across

250M+ VOTES

2018 RECORD BREAKING RESULTS

Massive Multiplatform Live Viewership

E! LRC & PCAs Simulcast

Instagram

Twitter Livestream

E! News Digital

Simulcast

The Biggest Pop Culture Celebration Of The Year

SEPT 4

NOMINEE ANNOUNCEMENT

Power Turbo Voting

HOW

VOTING

150

Pieces of Original Content Per Day

NOV 10

SEPT 4-OCT 18

Awards

Across

Join Us For Year Two

Reward Superfans

TopicaL Programming Across

HOUR PCA SIMULCAST

BREAKING ANNOUNCEMENTS & ALERTS

Be Our Stylist

POP CULTURE

HOUR PCA SIMULCAST

#SeeHer

NOV 10

WAYS TO PARTNER

Pieces of Original Content Per Day

40+

Sept 4

LIVESTREAM

The Biggest Pop Culture Celebration Of The Year

4 VOTING CATEGORIES

LIVESTREAMS

Simulcast Across NBCUniversal

GO Beyond the red carpet

Fans & Brands

Present An Award

MOVIES

Announce The Nominees

LIVE MULTIPLATFORM PROGRAMMING

Reward Superfans

MUSIC

Feed The Fans

HOW

150

4+ HOURS OF

Hour Red Carpet

LIVESTREAMS

#SeeHer

SAVE THE DATES

NOVEMBER 10

NOVEMBER 10 – 16

SEPTEMBER – NOVEMBER

OWN A MUSICAL PERFORMANCE

announce the nominees

Be part of the night's most shareable social moments with Pop Pyramid - a visually stunning video experience backstage at E! People's Choice Awards. Fans will love this exclusive A-list content and share it across their social stratosphere. Partnership starts on-site and on social and extends to a branded video gallery on Eonline and a “Best Of” recap segment on linear.

BE OUR STYLIST

Help feed our fans by putting your brand directly in their hands, on-site and during Live from The Red Carpet at the E! People's Choice Awards. We'll feature the tastiest moments through dedicated content across social, digital and linear pre, day of, and post award show.

REWARD SUPERFANS

GIFT A TRIP

feed the fans

New for 2019, E! and your brand can announce all the PCA nominees through a custom livestream on Twitter Live! Fans at home will be the loop and the first to know about all the nominees. Nominee announcement content will be shared across E!’s social, digital and linear platforms.

LATINX NOW! LIVE FROM THE RED CARPET

CAPTURE THE MOMENT

RIDE WITH CELEBS

gift a trip

POWER TURBO VOTING

PRESENT AN AWARD

LEAD THE TWITTER CONVERSATION

PRESENT AN AWARD

#SeeHer

OWN A MUSICAL PERFORMANCE

Together, E! and your brand can shine a spotlight on the inspiring women of Hollywood in front of, and behind the camera, through custom PCA #SeeHer moments. From social posts to digital videos and a dedicated PCA in-show video montage, presented by a celebrity ambassador, your brand will be aligned with one of the most memorable moments of the event.

During the Latinx Now! red carpet live stream on YouTube, hosts Cristian, Nas and Claudia will cover the PCAs buzz with a bicultural point of view. Then on E! Live from the Red Carpet, the Latinx Now! hosts will walk us through their audiences' favorite pop culture moments of the year.

Join stars from Bravo, SyFy and USA as they make their way to the E! People's Choice Awards. Through custom linear content on the star’s network, fans will get the inside scoop on what's in their bag, who they're most excited to see and how they stay camera ready. Upon arrival, they’ll be interviewed on E! Live from the Red Carpet and after the show, their “Road To” content will be featured in E! News and shared across social platforms.

Put the power in the hands of our fans and allow them to "Be Our Stylist" for one of our Red Carpet hosts. Your brand can let fans vote on our host’s look through our digital and social platforms and part of the final look reveal during our Live from the Red Carpet show, leading into the PCAs.

REWARD SUPERFANS

Partner with E! to bring one of the biggest moments of the night to life with an in-show sponsored musical performance. This opportunity includes pre, day of, and post content across all platforms from tune-in drivers to social posts , to an interview with the artist LIVE on the Red Carpet, and exposure across E! News’ digital and social platforms.

FEED THE FANS

WAYS TO PARTNER

E! is the #1 Multi-Platform Cable Entertainment Property for Trendsetters & Millennials. Reward this super chic trendsetter with your products and services. They are destined to like, engage, and share!

Your brand can send one lucky winner to the E! People's Choice Awards! To enter, fans will need to show what makes them a pop culture junkie and post it on social. The week before the show, two lucky finalists will be flown to NY to compete in a live Pop Culture Showdown on TODAY, and the winner will attend the award show in LA that weekend! Their experience will be featured across E! and TODAY on social and on-air with sponsor mention.

ANNOUNCE THE NOMINEES

Lead the social conversation as a partner of our exclusive E! Stream on Twitter Live. Give fans at home extensive red carpet access as our hosts take you through the fashion, the nominees, Twitter Polls, and more in our live, interactive pre-show! And the party doesn’t stop there, we’ll extend exposure across E! News linear, digital and social platforms in order to recap the biggest moments of the day.

Your brand will be front and center as the only sponsor of an exclusive award being presented during the show. From nominations to the voting phase across our digital and social platforms, to a custom day of “live vote” to continue the excitement, to the award being handed out in the show, your brand truly gives the power to the people.

RIDE WITH CELEBS

#SeeHer

CAPTURE THE MOMENT

LatinX now! Live From the red carpt

be our stylist

Own PCAs voting across all platforms on key days when fan votes count twice. Turbo voting will be promoted on-air and through social posts and editorial callouts on Eonline.

LEAD THE TWITTER CONVERSATION

power turbo voting